What is wholesale in dropshipping?
Wholesale in dropshipping is your purchase price of the product. You add a markup to it, and that provides your income.
Theoretically, the higher the markup to the wholesale price, the more advantageous it will be for you. However, in practice, there are so-called fake dropshipping wholesalers, and their purchase prices are almost the same as final prices in other stores... This is quite unpleasant, and it is crucial to pay attention to this when searching for dropshipping suppliers.
It is considered that the markup to the wholesale price can be up to 30%, which is quite profitable. However, in many cases (especially when dealing with universal dropshipping suppliers), the competitive market markup can be around 15%.
Additionally, it's important to be aware of the existence of RRP Price, which limits your pricing options.